Code and the Coding Coders who Code it
Episode 48 - Adam Wathan
Mar 18, 2025
In this chat, Adam Wathan, the mastermind behind Tailwind CSS and founder of Tailwind Labs, digs into the transformative journey of Tailwind from a simple project to a powerful player in web design. He reveals the reasoning behind the recent rebranding to Tailwind Plus and shares insights on merging Tailwind UI into its ecosystem. Adam discusses the balance between nurturing open-source projects and ensuring commercial success, along with launching his course 'Build UIs That Don’t Suck' to elevate user engagement.
33:38
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Quick takeaways
- Adam Wathan discusses the successful rebranding of Tailwind UI to Tailwind Plus, broadening its product scope and online presence.
- The balance between sustaining open-source contributions and commercial viability is critical for Tailwind's ongoing growth and community engagement.
Deep dives
Tailwind Plus Rebranding and Product Expansion
A significant update for Tailwind occurred with the rebranding of Tailwind UI to Tailwind Plus, which aims to broaden the product's scope beyond just UI components and templates. The rebranding involved redesigning the entire website and consolidating operations under a single domain, TailwindCSS.com, to enhance its online presence and domain authority. Alongside this rebranding, a mini course titled 'Build UIs That Don't Suck' was launched, offering insights into common UI mistakes, thereby helping new users establish trust in the Tailwind brand. This strategic move is intended to attract more users and potential customers to the commercial offerings of Tailwind while providing valuable educational resources for all developers.
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