Episode 076 - Muscle Memory in Copywriting

The folly of trying to get better at “copywriting.”
“Inch by Inch, life’s a cinch. Yard by yard, life’s hard.”
Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot of people go about learning it, they make it a lot harder than they need to.
Today we’ll take a look at all the things people do that just too hard. Things that take much longer than they need to.
Then, we look at what’s faster, easier, and works SO much better.
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Muscle memory for copywriters.
- what it is
- why all the top copywriters have it. Most don’t realize it. I’ve never heard anyone talk about it before. Not taboo; just like, not a lot of awareness. But I see it all the time with the other A-Listers I know and talk to.
Typical ways people go about trying to get better at copywriting:
- Just read and study: learn everything
- Handwrite sales letters
- Just do it – “natural”
Only one problem. If all you do is any one of them, that won’t work.
If you do all three together, they work – but it’s a tremendous amount of work, and you reach a point of diminishing returns pretty soon.
What works better
- Muscle memory technique
3 ways to go
1. Begin at the top of a sales letter and work your way down.
2. Start with your weakest copywriting skill.
3. Start with your strongest copywriting skill.
-So which one do you choose?
-Additional benefits: Besides skill development, there’s another great advantage.


Download.