Content, Briefly The Only Marketing Plan That’s Guaranteed to Work
Sep 1, 2025
In this engaging discussion, Jimmy Daly explores the evolving landscape of content distribution, especially the challenges posed by platforms like LinkedIn. He advocates for a return to marketing fundamentals, emphasizing the importance of practical content and building genuine connections. By focusing on customer needs and traditional strategies like webinars, marketers can navigate the chaos of digital marketing effectively. As 2026 approaches, his insights provide a refreshing reminder that sometimes, the basics are the most powerful tools in a marketer's arsenal.
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Platforms Want To Own The Relationship
- Distribution channels are loaded with risk because platforms prefer to own the relationship with readers.
- That dynamic makes it harder for companies to reliably reach customers outside platform walls.
The LinkedIn Distribution Mismatch
- LinkedIn became the central place for B2B marketers but its incentives don't align with driving readers to your content.
- The platform favors engagement over links, which encourages algorithmic bait and suppresses off-platform discovery.
Don't Pick Channels Before Content
- Asking where to distribute content before creating it is the wrong question in a fragile landscape.
- Planning content without a clear distribution strategy risks drifting into no man's land.