Coaches Corner The real reason nobody buys your coaching program.
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Aug 28, 2025 Selling is portrayed as a crucial tool for positive change, challenging stereotypes about sales in coaching. Clarity in offers and recognizing the true value of coaching can enhance client commitment. Effective client conversion strategies, including personal connections and well-crafted sales scripts, are emphasized. The perspective one holds during sales conversations can shape outcomes, fostering genuine relationships. Personal adversity is spotlighted as a catalyst for growth in mindset, while energy and confidence are essential for coaching success.
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Sales Is A Tool, Not A Dirty Word
- Sales is a neutral tool that can be used for good or bad depending on the operator.
- If you believe your coaching helps, you have a moral obligation to sell it to reach those who need it.
Price For The Outcome, Not Time
- Charge for the solution you provide, not the hours you spend.
- Price to reflect the life problem you solve so clients commit and get results.
From Engineer To High-Ticket Coach
- Zander left a six-figure engineering role and refused to sell hours, choosing solution pricing.
- His first month at $3,500 packages earned $13k from a few clients and avoided burnout.