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Summary:

In this episode, Dr. Jade Teta and Mike Millner discuss internet marketing strategies for health professionals. They emphasize the importance of owning your audience through email marketing and using social media as a testing ground for content. They highlight the need to create gravity in the marketing funnel by building trust, providing clarity, and offering certainty. They also discuss the process of growing an email list by offering resources that solve micro problems and using paid ads to accelerate email list growth. The conversation covers topics such as email strategy, social media usage, and managing email flows. Mike Millner shares his approach to email marketing, including his daily email strategy and the frameworks he uses to create engaging content. He emphasizes the importance of open conversations and providing value to subscribers. Mike also discusses his belief-shifting framework, storytelling framework, and offer framework, which he uses to structure his emails. He offers a coaching program that provides templates and guidance for coaches looking to improve their email marketing.

Keywords:

Internet marketing, health professionals, email marketing, social media, marketing funnel, trust, clarity, certainty, micro problems, email list growth, paid ads, email strategy, managing email flows, email marketing, daily emails, open conversations, value, belief shifting framework, storytelling framework, offer framework, coaching program

Takeaways:

• Owning your audience through email marketing is crucial for health professionals
• Social media should be used as a testing ground for content and to attract attention
• Creating gravity in the marketing funnel requires building trust, providing clarity, and offering certainty
• Growing an email list can be done by offering resources that solve micro problems and using paid ads
• Email strategy should focus on delivering value, building trust, and nurturing relationships
• Managing email flows involves segmenting the audience and providing relevant content Send a welcome or indoctrination sequence before adding subscribers to your regular email list to avoid overwhelming them
• Open conversations are valuable for helping people solve problems and building trust
• Daily emails can qualify subscribers and build a strong connection, but it's important to provide real value
• Use the belief shifting framework to align with the prospect's problem, explain why conventional wisdom doesn't work, and offer a new solution
• Balance belief shifting emails with storytelling emails and make direct offers once a month
• Consider using structured flexibility in your email marketing to provide consistency while allowing for personalization
• Mike offers a coaching program with templates and guidance for coaches looking to improve their email marketing

Chapters

00:00 Introduction and Background

09:15 Owning Your Audience through Email Marketing

14:42 Using Social Media as a Testing Gr

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