the neelhome show The Marketing Strategy to Get Clients Chasing You
Nov 26, 2025
Omar El-Takrori, an entrepreneur and marketing expert known for building seven-figure businesses, shares insights on the 'conversion event' strategy that flips traditional marketing on its head. He reveals why targeting the 80% of potential clients is more lucrative than the eager 5%. Omar discusses how delaying the sales pitch can increase conversion rates, the importance of delivering valuable free content, and the MOVE framework for engaging audiences. They also emphasize crafting memorable presentations and using genuine urgency to drive decisions.
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The Overlooked 80% Is Where The Money Is
- Most creators focus on the 5% ready-to-buy crowd and ignore the 80% 'not yet' audience.
- Serving the 'not yet' group with content and nurture unlocks far more long-term conversions.
Delay The Ask To Charge More
- Delay the hard sell and spend more time immersing prospects to increase conversion and price tolerance.
- Use rooms or longer touchpoints to build trust before asking for a transaction.
Use MOVE To Turn Content Into Conversions
- Make content follow the MOVE framework: Make them notice, Offer clarity, Vibes, Enable the next step.
- Design content to lead to a concrete conversion event rather than selling the main offer immediately.