The Product Experience

How Stack Overflow is competing with AI - Jody Bailey (CPTO, Stack Overflow)

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May 28, 2025
Jody Bailey, CPTO at Stack Overflow, shares her insights on navigating AI's influence in developer resources. She discusses how large language models are reshaping search and the importance of maintaining trust and quality in community contributions. The conversation covers ethical data usage, the need for proper attribution, and how AI is creating new demands in engineering skills. Jody emphasizes that community engagement remains vital, even as Stack Overflow adapts to an AI-driven landscape and explores innovative revenue models.
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INSIGHT

AI Impacts Developer Search Behavior

  • AI chatbots are changing how developers search for coding answers, reducing direct visits to Stack Overflow.
  • Licensing Stack Overflow's content to large language models has become their fastest growing revenue stream.
ADVICE

Protect Community Data & Attribution

  • Prevent unauthorized scraping and monitor bots to protect community-contributed content.
  • Include clear attribution requirements in contracts with AI providers using Stack Overflow data.
INSIGHT

Shift to Chat-Based Natural Language Search

  • Search is shifting from keyword queries to natural language chat interactions.
  • Users increasingly trust AI-generated summaries but verify answers by checking original sources.
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