Apptivate: App Marketing Explained Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)
Sep 8, 2020
37:39
Want to learn more about the value and challenges of ad networks outside of Facebook and Google? Today on the Apptivate Podcast, @Misha Syrotiuk, Head of Ad Networks and Programmatic on the user acquisition side for @Huuuge Games, breaks down 6 traffic sources beyond the big two.
Questions Misha Syrotiuk Answered in this Episode:
- What’s the mobile tech community like in Warsaw, Poland?
- What makes Huuuge Games such a successful developer of social casino game titles?
- Are your strategies for acquiring new users similar across titles?
- How do you go about breaking down what marketing channels are worthy of investing?
- Are incentivized media traffic and offer walls valuable to you, and are there any tricks to leveraging them effectively?
- Which of these 6 pillars would you lean on first if Google and Facebook went away tomorrow?
Timestamp:
- 4:10 The growth of Huuuge Games
- 5:05 Staying competitive with social casino games
- 6:29 The Huuuge Games titles you should know
- 7:45 Strategies for acquiring users across titles and genres
- 12:33 The 6 pillars of ad networks, beginning with rewarded video
- 14:21 Leveraging offer walls
- 19:17 The true cost of advertising with DSPs
- 21:34 Pre-load traffic on Androids
- 26:22 Native content advertising
- 29:38 Direct traffic advertising
- 32:52 Prioritizing the pillars beyond Facebook and Google
Quotes (129 characters):
(5:05-5:15) “Casino space is very competitive and it’s very hard to get into for different reasons. One of the reasons is the very high cost of user acquisition and a very long payback period.” [178 characters]
(33:00-33:06) “I would go mostly with programmatic DSPs, just because the volume there is massive and they can have any reach.” [110 characters]