Frankie Telfort: Strength is Healthcare: Building Old Bull Athletics

In this episode of the Braun Performance & Rehab Podcast, Dan is joined by Frankie Telfort, CEO of Old Bull Athletics, to discuss the journey of his business and lessons learned.

Frankie Telfort is the Founder and CEO of Old Bull Athletics, where he leads a movement to redefine human performance through science, precision, and purpose. With a B.S. in Kinesiology from the University of Southern California, Frankie blends elite athletic insight with academic expertise to deliver a holistic approach to strength and conditioning.

His coaching career began at USC as a student assistant with the football program, later expanding to the NFL as an assistant coach with the Seattle Seahawks during training camp. Returning to his roots at Gulliver Preparatory School, Frankie has served as Defensive Coordinator, implementing cutting-edge performance systems that have shaped the development of high-level student-athletes.

Since founding Old Bull Athletics in 2015, Frankie has grown the company into a multi-location training and rehabilitation powerhouse. Under his leadership, Old Bull is staffed by a top-tier team of physical therapists and performance coaches who specialize in injury prevention, biomechanics, and intelligent training systems.

Frankie is a StrongFirst Master Instructor, certified across kettlebell, barbell, and bodyweight modalities. He also holds credentials in Functional Range Conditioning (FRC), Animal Flow, and pre/postnatal performance training. His clientele includes Olympic athletes, youth prospects, and general population clients, all trained with programming rooted in evidence-based practices and performance longevity.

Beyond the gym, Frankie is a nationally recognized educator, having led seminars and mentorship programs in anatomy, program design, and movement systems for trainers across the country. Whether in the weight room, on the field, or in the classroom, Frankie’s mission is consistent.

For more on Frankie, be sure to follow @frankietelfort & @oldbullathletics

*SEASON 6 of the Braun Performance & Rehab Podcast is brought to you by Isophit. For more on Isophit, please check out isophit.com and @isophit -BE SURE to use coupon code BraunPR25% to save 25% on your Isophit order!

**Season 6 of the Braun Performance & Rehab Podcast is also brought to you by Firefly Recovery, the official recovery provider for Braun Performance & Rehab. For more on Firefly, please check out https://www.recoveryfirefly.com/ or email jake@recoveryfirefly.com

***This episode is also powered by Dr. Ray Gorman, founder of Engage Movement. Learn how to boost your income without relying on sessions. Get a free training on the blended practice model by following @raygormandpt on Instagram. DM my name “Dan” to @raygormandpt on Instagram and receive your free breakdown on the model.

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