Grow Your Video Business 144: How To Perfect Your Storytelling & Brand w/ Amina Moreau
As entrepreneurs, we have the opportunity to be true to ourselves in our personal lives and use that to shape who we are in our business lives. You are your business’ brand and that is something to be cultivated. leveraged, and appreciated.
Amina Moreau is the co-founder of Emmy Award-winning Stillmotion and Sway, companies that are committed to the meaningful impact of storytelling. As part of Muse, she helps others make a positive impact with their stories. With a background in psychology, Amina uses stories to help people connect on deep and meaningful levels.
We cover so many great topics in this interview. Amina launches right into how we present ourselves and craft personal and business brands to showcase who we are. There’s a value in knowing what makes each of us unique and making that an indelible part of your business. This won’t only help you find the best clients for you, but it will help set you apart in a crowded field.
Amina gives some great yet simple advice for how you can craft your business’ image so that you attract your ideal clients. By only showcasing the work that you want to do, you’ll find that you won’t have to go chasing every possible lead. Instead, they’ll come to you.
We also discuss the ways that you can use your gift of storytelling to do good in the world by empowering others. Everyone has a voice and something to share. By helping others share it, we play a part in the process of bringing people together on so many different levels.
How does your business represent who you are on a personal level? Leave a comment on the episode page!
In this episode- How we can craft the way we present ourselves in our business in subtle ways
- Knowing where your values stand so that you can find meaningful work for both you and your clients
- Why sales isn’t about convincing people to hire you
- The power of storytelling to empower others
- The ways that your storytelling can have a positive impact in the world
Quotes
“If your personal brand also overlaps with your business brand, then that’s kind of a cool thing and can go a long way.” [3:55]
“We built a friendship in a very short amount of time because it was about not just getting to know his business, but getting to know what makes him the man he is today.” [12:43]
“What if we look at ourselves as the main characters in the plot of our professional journey?” [15:40]
“The more personal that you are, the more emotion-driven a story is, the more intellectual impact you can make with whatever your initiative is.” [30:27]
Links:Find Amina Moreau online at Sway Storytelling
Follow Amina on Instagram | Twitter
Additional Links:
Check out the full show notes page
Do you have something to share on this podcast? Fill out this form here.
Stay up to date with everything we're doing at Studio Sherpas
Tune in to our weekly Facebook Lives
Follow Studio Sherpas on Facebook | Twitter | Instagram
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!