The UpFlip Podcast 187. This Social Media Strategy Drove $800,000 in the first year
May 19, 2025
Isaac French, the Founder of Live Oak Lake, shares his inspiring journey of transitioning from a stable construction job to creating a unique hospitality business. In just one year, he turned an overlooked piece of land into a successful venture that grossed over $1 million. Isaac discusses innovative property management and automation strategies that minimized staff needs. He also reveals how savvy social media marketing, including influencer partnerships and authentic storytelling, fueled his impressive growth and helped him secure 80% direct bookings.
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Start Small with Premium Focus
- Start small with one or two cabins to create exclusivity and focus spending on premium experiences.
- Find land near a major metro area with mature trees for privacy, and consider local regulations favoring simpler builds.
Design with Purpose and Nature
- Prioritize landscaping and natural elements inside and outside units with real plants and large windows.
- Avoid overloading amenities; design specifically for your target guest to prevent diluted experiences.
Airbnb Suspension Spurs Growth
- Isaac's Airbnb account was suspended two weeks after launch, forcing him to innovate marketing strategies.
- A $950 influencer giveaway generated $40,000 in direct bookings and 5,000 followers in seven days.