The UpFlip Podcast
187. This Social Media Strategy Drove $800,000 in the first year
May 19, 2025
Isaac French, the Founder of Live Oak Lake, shares his inspiring journey of transitioning from a stable construction job to creating a unique hospitality business. In just one year, he turned an overlooked piece of land into a successful venture that grossed over $1 million. Isaac discusses innovative property management and automation strategies that minimized staff needs. He also reveals how savvy social media marketing, including influencer partnerships and authentic storytelling, fueled his impressive growth and helped him secure 80% direct bookings.
32:20
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Quick takeaways
- Isaac French transformed a neglected plot of land into a million-dollar hospitality business by focusing on unique guest experiences and operational automation.
- Leveraging social media influencers and dynamic marketing strategies significantly increased Live Oak Lake's visibility and direct bookings, driving impressive revenue growth.
Deep dives
The Bold Move to Create a Unique Hospitality Experience
At just 23 years old, Isaac French transitioned from a managerial role in construction to pursuing a passion for hospitality during the COVID-19 pandemic. After discovering a neglected plot of land near Lake Waco, he envisioned transforming it into a village of Nordic-inspired cabins. Instead of following traditional methods, he focused on creating an environment that emphasized unique experiences rather than competing on price. Through strategic planning and bold investments, he turned a modest $20,000 investment into a million-dollar revenue business in just one year.
