Essential Business Lessons: Jonathan Goodman on "The Obvious Choice"

Jonathan Goodman, author of “The Obvious Choice,” knows what it takes to keep clients around—and it’s not long-term contracts.

Today on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success.

Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection.

He also explains why gym owners should focus on delivering real-world results instead of chasing social media fame, and he reveals why great coaching will always outshine AI and automated solutions.

This episode is packed with practical advice to help gym owners grow their businesses while delivering life-changing results. Tune in to hear Jonathan’s actionable insights for making your gym “The Obvious Choice.” 

Links

"The Obvious Choice"

Gym Owners United

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01:21 - Why write "The Obvious Choice"?

05:54 - Understand the games out there

18:24 - A better way to operate

21:50 - Getting new clients hooked

31:16 - Teaching with storytelling