In this episode, the host discusses the importance of personalizing client experiences through the Client Intel Process. They share a free download to help advisors collect and utilize client information for tailored interactions. The episode highlights strategies for enhancing client relationships, incorporating personalized details into financial planning, and utilizing gathered information to deepen connections and demonstrate genuine care.
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Quick takeaways
Capture personal client details for tailored experiences and enhance relationships.
Implement a systematic process to gather and utilize client information effectively for personalized interactions.
Deep dives
Understanding the Client Intel Process
The episode delves into the importance of having a client Intel process to enhance the client experience. It emphasizes the need to capture personal information about clients to create a customized experience tailored to their preferences. The speaker addresses common questions advisors have, such as what information to gather, how to store it, and how to use it effectively in their business to drive a personalized client engagement.
Creating a Detailed Client Profile
The podcast explains the significance of building a detailed client profile to deepen the advisor-client relationship. By understanding clients deeply, advisors can deliver a customized experience that resonates with the human need to be seen, heard, and known. The speaker highlights the importance of incorporating client details, such as interests, preferences, and personal history, into interactions to create a more meaningful and personalized client experience.
Implementing a Client Intel Process
The episode stresses the need for a systematic approach to gathering client information to show genuine care and build stronger connections. It outlines a template-based process where about 80% of client information is standardized, while the remaining 20% is personalized. By structuring this process, advisors can demonstrate their dedication to understanding and serving their clients' unique needs.
Strategies for Utilizing Client Intel
The podcast discusses various strategies for leveraging client Intel in client interactions, communication, and events. It suggests integrating personal details into conversations, sending customized emails, and offering surprise gifts based on client preferences. Additionally, it recommends using client information for referral gifts, appreciation events, and non-financial communications to enhance client engagement and build lasting relationships.
It feels good to be known----like when your hubby surprises you with your favorite flowers, when your mom sends her homemade cookies that always hit the spot, or when your friend shows up with a hot cup of joe from your go-to coffee shop. It makes you feel known…and special! 🥰
As advisors, it’s important to take note of even the littlest details your clients share so you can create personalized experiences that make them feel known.
In this episode, Libby shares about her Client Intel Process and how using this template to capture information allowed her and her team to create a customized, professional touch for all her client interactions.
And, Libby shares a FREE DOWNLOAD that you can start using ASAP in your business to collect, store, and utilize client information to create truly tailored experiences.
So, let’s dive into the Client Intel Process and, most importantly, how to integrate it into your business!