Build a Better Agency Podcast Episode 530 How Agencies Can Embrace Perpetual Uncertainty with Drew McLellan
Nov 30, 2025
Drew McLellan dives into the paradox of uncertainty in the agency world, revealing how it triggers fear yet offers opportunities for innovation. He shares a personal story of fear from his childhood to illustrate how we can reframe our mindset. Discover why embracing perpetual change is crucial for growth, and how community support can reduce anxiety and foster collaboration. With insights from neuroscience, he encourages agency leaders to adapt, learn, and thrive amid chaos—viewing uncertainty as a strategic advantage rather than a hurdle.
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Uncertainty Is Biologically Distressing
- Our brains are hardwired to crave certainty, making uncertainty trigger fear and anger.
- Neuroscience explains why clients, teams, and leaders react poorly during prolonged uncertainty.
A Childhood Robbery That Shaped Perspective
- At five-and-a-half, Drew experienced a home robbery that taught him how fear escalates under uncertainty.
- That childhood terror shows how our brains assume worst-case scenarios when we lack information.
Fear Steals Leadership Bandwidth
- Fear costs leaders time and focus, causing micromanagement and decision paralysis.
- One in three business owners freeze on new initiatives because their prefrontal cortex is hijacked by risk aversion.