Sefi Genis lives in Tel Aviv, and started in with technology early on in his life, maintaining the school website when he was younger. He served in the Israeli military, specifically in the cybersecurity unit, followed by working at some interesting and successful startups. Outside of tech, he loves to travel, ninja warrior, and scuba diving. One of his favorite places to dive was Thailand, which I've added to the list for my family.

Sefi understood all things related to infrastructure as code (IAC). Once he was introduced to his co-founders, they set out to build a solution that helped platform and DevOps teams manage their entire cloud footprint - and do so at scale.

This is the creation story of Firefly.