Business Breakdowns

Media M&A - [Business Breakdowns, EP.230]

62 snips
Oct 9, 2025
Guest
Blake Saunders
In this engaging discussion, Blake Saunders, a media investment banking expert with two decades of experience, dives into the shifting landscape of media M&A. He explores how the internet has transformed media ownership and the rise of VC-driven models. Blake highlights the importance of monetization strategies on platforms like YouTube and the value of premium IP. He also discusses the significance of live sports as appointment-viewing content and the impact of AI on the media industry, predicting that independent creators will thrive in this new environment.
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INSIGHT

What Media Actually Means

  • Media equals content monetized by subscriptions or advertising and has evolved through many formats.
  • Value accrues when you either get paid directly or deliver customers to advertisers.
INSIGHT

Internet Changed Owner Incentives

  • The internet made distribution free and shifted incentives toward rapid scale and selling rather than long-term stewardship.
  • Platforms like Google and Facebook captured advertiser value and disrupted legacy media economics.
ADVICE

Adapt Sell Processes For Media Deals

  • Traditional auction sell-side processes no longer fit many media deals; use custom, hands-on processes instead.
  • Build advisory platforms that tailor outreach and diligence for fewer, more strategic buyers.
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