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Published in 1960, 'Psycho-Cybernetics' is a classic in the self-help genre. Maxwell Maltz, a plastic surgeon, developed this book based on his observations of patients whose inner attitudes and feelings remained unchanged despite successful surgery. He introduced the concept of 'self-image' and its profound impact on achieving personal goals. The book combines cognitive behavioral techniques with cybernetic principles to help individuals regulate their self-concept and achieve positive outcomes. Maltz's methods, including visualization, mental rehearsal, and relaxation, have been widely adopted by motivational gurus, sports psychologists, and self-help practitioners. The book emphasizes the importance of a positive self-image and the use of mental imagery to achieve success and happiness.

In 'The Genie Within,' Harry W. Carpenter provides a comprehensive guide to harnessing the power of the subconscious mind. The book explains how the subconscious works and offers practical techniques to reprogram it for achieving goals, enhancing creativity, relieving stress, and improving health. It emphasizes the importance of aligning the conscious and subconscious minds to achieve success.