Breaking B2B - B2B Marketing & Demand Generation Podcast
#431 Is B2B SEO Dead in 2025? (The Truth)
Mar 27, 2025
Is SEO truly dead? This discussion dives into the resilience of SEO amid emerging AI tools, revealing how it remains vital for B2B success. Highlighting strategic optimization and the necessity of expert-driven content, it offers practical tips for adapting to evolving search technologies. The podcast also emphasizes the importance of SEO in driving lead generation and revenue, particularly for tech and service sectors, while showcasing unique services to enhance online visibility.
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Quick takeaways
- Despite the rise of AI tools, traditional SEO remains crucial for B2B marketing as Google continues to dominate search with over 14 billion queries daily.
- To stay relevant, B2B companies must enhance their content quality and expertise, adapting to Google's evolving search result displays that prioritize immediate answers.
Deep dives
The Resilience of SEO in the Age of AI
The claim that SEO is dead due to the rise of AI search tools is misleading, as data shows Google remains dominant in the search market. Google processes over 14 billion searches daily, significantly overshadowing AI platforms like ChatGPT, which only handles 37.5 million prompts. Despite the popularity of AI tools, Google's market share has increased, indicating that traditional search isn't being replaced but rather complemented. This persistence of Google highlights that marketers should not abandon SEO strategies, as they are still highly effective for driving organic traffic.
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