Breaking B2B - B2B Marketing & Demand Generation Podcast #431 Is B2B SEO Dead in 2025? (The Truth)
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Mar 27, 2025 Is SEO truly dead? This discussion dives into the resilience of SEO amid emerging AI tools, revealing how it remains vital for B2B success. Highlighting strategic optimization and the necessity of expert-driven content, it offers practical tips for adapting to evolving search technologies. The podcast also emphasizes the importance of SEO in driving lead generation and revenue, particularly for tech and service sectors, while showcasing unique services to enhance online visibility.
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SEO Remains Dominant
- Despite claims of SEO's demise, Google's search market share is growing, not shrinking.
- AI-powered search tools represent less than 2% of the total search market, while Google holds over 93%.
Adapting to Google's AI Overviews
- Focus on high-quality, expert-driven content that addresses specific user needs and provides valuable insights.
- Leverage rich media, fresh content, and conversational language to engage your audience effectively.
The Opportunity of SEO
- Trust in organic search results remains high, while paid ad costs continue to rise.
- SEO offers a sustainable, cost-effective way to drive targeted traffic and build long-term brand authority.