TCC Podcast #286: Loving What You Do, Changing Up your Business, and 60 Lessons for Life and Copy with Carline Anglade-Cole

Carline Anglade-Cole is our guest on the 286th episode of The Copywriter Club Podcast. While Carline has joined the show before, in this episode she gives us the inside scoop of creating a Youtube channel, writing her second book, and lessons we can all use in our lives and business. Check it out: Why Carline decided to channel her content on Youtube. What it takes to get started on Youtube + how to use copy skills to grow your channel. How a thumbnail is like a lead. Why Carline is giving away free content vs paid content. Carline’s Youtube strategy for maximum views. How copywriting has radically changed her life and surprises along the way. The process of shifting gears and getting out of your own way. The difference between selling physical products vs digital products. Why it’s a good idea to rechannel yourself to find things that excite you. Carline’s inspiration for writing a second book about lessons, mindset, and advice. How this ONE tip could change the way you view your copy. The importance of finding a support system that encourages you – but what if it’s not your family? The #1 mistake Carline sees copywriters making and how to fix it. Kira and Rob’s favorite chapters of Carline’s book: Your Copy Sucks, You Don’t. How Carline organized all her ideas to create her second book. If you’re thinking of broadening your reach by writing a book or starting a Youtube channel, be sure to tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Carline's website  Carline's book The Copywriter Club Facebook Group The Copywriter Underground Our first episode with Carline Episode 65 Full Transcript: Rob Marsh:  Back when I worked a real job and I'm putting air quotes around “real”, I used to dread Mondays. In fact, when Sunday afternoon would come along, I'd start getting that feeling of dread in my gut and just really wasn't looking forward to work. And I think that's a pretty common thing among people who work regular nine to five jobs. Maybe you felt it yourself in fact. But since switching to copywriting and starting my own business, I can't recall ever feeling that Sunday dread. And I think that goes away when you truly love what you do. That's something that we share with our guest for today's podcast, Carline Anglade-Cole, and as you listen to what she shares, you'd probably agree that Carline is very obvious that she loves what she does. She's excited about writing, about teaching and about sharing the lessons that she's learned over her career as a copywriter. I get excited every time I talk to Carline. And I think that you're going to want to stick around to hear all the great advice that she shares in this episode. Kira Hug:  Before diving into the interview with Carline, the sponsor for this week's episode is the Copywriter Think Tank, which is our mastermind and coaching program that helps copywriters dive deeper and really explore ideas they didn't think were possible, and act on them. And we're really excited to introduce new coaches inside this mastermind experience. We've welcomed a mindset coach and a systems coach into the program so not only do you have our support and our feedback, but these other brilliant coaches in there as well. Linda Perry is the mindset coach and Jonnie Stellar is a systems coach. And what I'm really excited about right now in the Think Tank is that we are planning our upcoming retreat in Washington, DC, this June. And there's nothing better than getting this mastermind together in person. We were just together in Nashville, Tennessee for TCCIRL for our retreat there. And I'm excited to host a party at my house in DC for the Think Tank members. So we're looking forward to that. And if you have any interest in being part of a mastermind, like the Think Tank, you can head over to copyrighterthinktank.com to find out more information. Rob Marsh:  Yeah. There's never really been a better time to join the Think Tank than right now. And I'm so excited your parents are going to be out of town and we can have a party at your house. We'll have the whole high school over. Kira Hug:  Oh, it feels like that, doesn't it? Rob Marsh:  It does. All right. Let's get to our interview with Carline. Carline, so tell us... So this is not your first time here on the podcast. So we've already kind of been through your story and know how you came about and almost really created this career for yourself, but we brought you back because you're doing some interesting new things in your business over the last couple of years, the books, especially what you're doing with video, the tribute to Clayton. Let's talk about all of that stuff. So what's been going on for the last 12 months or so? Carline Anglade-Cole:  Thanks, first of all, having me back. Returns and repeat customers are always the best ones, right? Kira Hug:  Yes. Carline Anglade-Cole:  So thank you very much. I appreciate it. And then a lot has happened. I mean, when the Clayton tribute really got me going on a little different tangent where I didn't know I was going to be doing this and I just started kind of going with what was making sense. And so I'm doing a lot more teaching now. Once I had these amazing videos, I had 18 copywriters, marketers, people in the industry coming to share their special experiences of knowing Clayton and working with him, then they gave this amazing tribute and I had this awesome storehouse that I had to do something with. And I ended up... My assistant said, "You know what? Just put it on YouTube for everybody. Because I didn't want to sell anything to anyone. I wanted to give this as a gift because Clayton gave us so much as copywriters in the industry, that I felt like everything people were giving, doing that special tribute, it was going to be a gift. So I was not charging anything for it to anybody. So we put it up on YouTube and that kind of became the beginning for me on YouTube because I was not on YouTube. I didn't know how it worked. I just like, "Eh, nevermind." And all of a sudden I got these tributes on here and got me going into it. And so now I'm like a YouTube addict, right? I have learned about YouTube and I thought, "Well, I'm going to do this. I'm going to do it. I'm going to go big." You know? I'm not going to half step anything. So I decided to put together my YouTube channel, was Carline Cole YouTube channel, where it's four copywriters aspiring and existing or experienced writers who just want to know what I do, how I do my thing. I just give away my secrets as far as what I feel makes me a successful writer. And then I just have fun with it. I've got all kinds of videos, training videos. I've got adventure videos because copywriting is not just about sitting at your desk, writing copy. It's about your whole life. When you become a copywriter, you have gotten control of your life from day one, from that point on, because you can decide how long you're going to work. You're going to decide who you're going to work with, where you're going to work. All these things are now within your control. So I have that whole Adventures with CopyStar Carline series where it's like, "Hey guys, come with me. I'm in Africa," or, "Here I am in Asia." Or I have one coming out tomorrow of going on a camel safari in the Baja desert. And it's just cool fun things. I just went through my family album and pulled out the stuff and then we put together these cool videos. So it's not just all work and no play. It's just a fun channel where I want people who may be interested in copywriting to see what it's like and then get a taste of it and then decide. If this is what you want to do, well, then you gotta step it up and go to the next level and get yourself some training so that you can be good at this in this amazing career that can do a lot of things for your life. Rob Marsh:  So before we move on and talk about all this stuff, I want to go back to how it all kicked off with the tribute to Clayton. Last time we talked, which was episode, I think, like 189, we actually called the episode, My Life as a 50 Year Old Man. And you told the story of working with Clayton and what an influence he was. And so I just would love; because I think this is an amazing resource... We talk a little bit about the tribute that you did, the people who spoke. We don't necessarily have to talk about all of the topics because people can go back and watch, but there were some really amazing lessons from that could benefit all copywriters. Carline Anglade-Cole:  Absolutely, absolutely. That tribute... I'm telling you, someone said to me, "Carline, you could sell this thing for thousands of dollars and they would still be too cheap." And what was nice was that everyone just came with their personal story, their personal how Clayton touched their lives and then tied it into copywriting. So I recommend if anyone has not seen it yet, this is a way to get to know Clayton Makepeace, the master copywriter that he was through the eyes of his students and his colleagues throughout his 40-plus-year career. I mean, I got Gary Bencivenga to come out of retirement. Kira Hug:  Oh, wow. Carline Anglade-Cole:  He came out of retirement because when he heard I was doing it, he's like, "I'm in, Carline." And I'm like, "Oh, thank you so much." And- Rob Marsh:  Yeah, when I saw Gary, I'm like, "Oh man, he's like the dream person to come on the podcast." Right? And he doesn't do it for anybody. You and I think Brian Kurtz are about the only people who've ever gotten him out of retirement. That is amazing. Carline Anglade-Cole:  And the thing is, Brian had to ask Gary to come out of retirement. Gary asked me. Rob Marsh:  There you go. Carline Anglade-Cole:  So I was teased about that, but no, it was just...