The Overland Journal Podcast Dave Harriton (AEV) on Why Innovation, Quality, and Adventure Matters
10 snips
Feb 17, 2022 AI Snips
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Episode notes
First Jeep Mod
- Dave Herriton's dad sent him to college with a Jeep Wrangler.
- He stretched it, despite no car experience, and his parents never noticed.
AEV Launch
- Dave Herriton won a business plan competition with his Jeep modification.
- He secured a bank loan and launched AEV in 1997.
SEMA Inspiration
- Scott Brady recalls seeing Dave Herriton's impressive Iceland trucks at SEMA.
- He realized they shared a similar passion, despite the difference in execution.