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Dave Harriton (AEV) on Why Innovation, Quality, and Adventure Matters

The Overland Journal Podcast

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The Challenge of a New Bumper for the Jeep EX

The more logically advanced these cars get, the more difficult it's getting to do really off road worthy parts. These modern bumpers don't give access to the winch. And we've got all these new censers for all this autonymous stuff. I mean, my guys are challenged. Every single part we do is not the same. The architecture we can't really copy well. Ye gives you as a unique competitive advantage in some ways. But how many other companies will be able to respond to that call? Very few.

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