Making Sense Trading Insights: All about alternative data
May 23, 2025
Mark Fleming-Williams, Head of Data Sourcing at CFM and creator of The Alternative Data Podcast, joins a dynamic discussion with Eloise Goulder from J.P. Morgan. They dive into the value and challenges of alternative data in finance, detailing effective methods for data assessment and the growing competition in the field. Fleming-Williams shares insights on the evolution of alternative data, highlighting credit card data's significance and how AI is transforming data analysis. They emphasize the importance of relationships in navigating this complex landscape.
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Podcast Led to Career Pivot
- Mark Fleming-Williams pivoted from geopolitics to alternative data by creating a podcast to learn the space and build connections.
- His podcast led directly to a job at CFM as head of data sourcing, blending networking with career transition.
Data Sourcing Role Explained
- Head of data sourcing discovers, trials, and negotiates alternative data for CFM, managing provider relations and legalities.
- Organizing trials and communication efficiently keeps internal teams engaged and accelerates data integration.
Value of Free Trials in Alt Data
- Free trials are essential for quant funds to assess alternative data value without upfront cost barriers.
- Providers charging for trials hinder adoption, as amount tested by experts incurs significant internal cost and opportunity loss.