

Bill Swanson on The Six Sells Podcast
Aug 22, 2025
44:27
In this episode of The Six Sells Podcast, Bill Swanson talked to Mike Nicholson about a number of topics including:
• Bill Swanson’s career journey – from the dot-com boom to leadership roles at PubMatic, Magnite, Iris.TV, and Kinetics.
• The rise of video – CTV, FAST, streaming and walled gardens are where eyeballs (and brand budgets) are moving.
• Contextual relevance matters – brand safety risks remain, but contextual targeting is regaining importance for video.
• Measurement remains messy – fragmentation between linear TV, digital, and streaming makes cross-channel comparison tough.
• Leadership & growth – hiring for attitude as much as experience, motivating teams, and treating jobs like service provision.