The Daily How MrBeast Became the Willy Wonka of YouTube
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Jul 5, 2023 
Max Read, a journalist and contributor to The New York Times Magazine, dives into the fascinating world of MrBeast, YouTube's altruistic giant, Jimmy Donaldson. They discuss MrBeast's viral charity videos, like funding surgeries for the blind, and debate the ethics behind commodified philanthropy. Max highlights MrBeast’s unique blend of entertainment and generosity, while also addressing criticisms and the potential cynicism of influencer culture. The conversation reveals how MrBeast's approach resonates with young audiences, shaping modern activism.
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MrBeast Introduction
- Katrin Benholdt's daughter introduced her to MrBeast's video, "1,000 Blind People See for the First Time."
- This sparked Benholdt's curiosity about MrBeast's popularity and YouTube's landscape.
MrBeast's Success
- MrBeast's videos combine high production, youthful enthusiasm, and altruism.
- He's surpassed Cocomelon and other major channels, demonstrating his wide appeal.
MrBeast's Early Career
- Jimmy Donaldson (MrBeast) started creating YouTube videos around 2012.
- He meticulously studied successful YouTubers, even forgoing college to pursue it.