Campaign Chemistry Campaign Chemistry: Worthi's Myles Worthington
Ever have a nice, tasty bowl of 'brand soup'?
Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.
In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to avoid that unappetizing "brand soup" moment. Worthington also offers lessons learned and valuable advice for aspiring agency founders against the backdrop of indie agencies on the rise.