Statecraft How to Win an Election Against the Communists
Jan 16, 2025
Diego Ruiz, a political strategist with deep experience in US and Central American elections, shares insights from his storied career. He discusses winning strategies for congressional races in Miami and reflects on a presidential election triumph in Nicaragua, revealing how unconventional tactics, like leveraging celebrities, influenced voter turnout. Additionally, he explores the concept of 'burrowing in' within civil service and advocates for a model based on military base closures to enhance governmental efficiency.
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Youth Director Role
- Diego Ruiz recounts working as youth director for Ileana Ros-Lehtinen's 1989 special election campaign in Miami.
- His role involved organizing youth volunteers, rallies, and media tactics, resulting in significant earned media coverage, including a USA Today front page feature.
Leadership Institute's Influence
- Diego Ruiz's involvement with Morton Blackwell's Leadership Institute led to his role in Ros-Lehtinen's campaign.
- The Institute's training in youth campaign management proved valuable in securing his position.
Burrowing In
- Secure a federal civil service job to "burrow in" and maintain a position within the government.
- This strategy ensures job security beyond a political appointee's term.