“The words follow the action. Make sure you're doing the work - making the impact so when you make a statement, it's from the overflow of what you're already doing.”

Susan Baba Oguche is the Cleveland Cavaliers EVP and Chief Communication Officer. For nearly two decades she has had the honor of leading communications and PR fo rsome of the world’s most beloved companies and brands. Previously Susan served as a Communications Director at Nike for three years. She also served in senior comms roles at Sleep Number Corporation, Home Chef, and Abbott. Susan got her start over eleven years at P&G in Communications working on brands like Gillette and Braun, as well as across Skincare and Homecare brands. Susan is driven by a creative curiosity and a journalist’s heart for the story beneath the surface, helping companies identify and connect with their missions, navigate moments of crisis, and inspire the world with their unique story. Hailing from Nigeria as a child, Susan moved across major cities with her university professor parents and got her start at P&G through a youth organization called INRoads.org . Susan now returns to Ohio with her husband and two daughters. You’ll enjoy this candid conversation about speaking authentically, where your words have to follow your actions.