The Job Title "Hack" You Need to Know Before Entering Asia

Are you a Western founder expanding into Asia? Your job title might be more important than your product. This video reveals The Job Title "Hack" You Need to Know Before Entering Asia. Ex-Googler and Tablevibe co-founder Mathieu Sneep shares his on-the-ground experience navigating the region's large power distances, where decisions are made top-down and your title can make or break a deal. This is a practical guide to scaling in one of the world's most diverse markets. You'll learn the "mini games" framework for solving complex problems one at a time, why hiring local "boots on the ground" is critical for remote scaling, and the expensive $10,000 mistake he made on a marketing video that became outdated before it was ever used. Check out the company: https://tablevibe.co

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🕒 CHAPTERS

00:00 - An Ex-Googler's Plan to Save Restaurants from High Fees

03:34 - The #1 Mistake Westerners Make When Selling in Asia

07:10 - Why Your Sales Team Should All Be "Co-Founders" in Asia

10:24 - How to Scale in Asia Without Being Physically Present

13:50 - Why Our First Product Was a Failure (And How We Found Product-Market Fit)

20:39 - A Google Exec's Guide to Solving Problems Like "Mini Games"

24:10 - Think Local First: A Lesson in Asian Diversity

27:33 - The 24/7 Work Culture in Asia (And How to Survive It)

30:43 - Our First Marketing Video Was a $10,000 Mistake

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