
We Live to Build The Job Title "Hack" You Need to Know Before Entering Asia
Are you a Western founder expanding into Asia? Your job title might be more important than your product. This video reveals The Job Title "Hack" You Need to Know Before Entering Asia. Ex-Googler and Tablevibe co-founder Mathieu Sneep shares his on-the-ground experience navigating the region's large power distances, where decisions are made top-down and your title can make or break a deal. This is a practical guide to scaling in one of the world's most diverse markets. You'll learn the "mini games" framework for solving complex problems one at a time, why hiring local "boots on the ground" is critical for remote scaling, and the expensive $10,000 mistake he made on a marketing video that became outdated before it was ever used. Check out the company: https://tablevibe.co
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Inquiries: welivetobuild@gmail.com
🕒 CHAPTERS
00:00 - An Ex-Googler's Plan to Save Restaurants from High Fees
03:34 - The #1 Mistake Westerners Make When Selling in Asia
07:10 - Why Your Sales Team Should All Be "Co-Founders" in Asia
10:24 - How to Scale in Asia Without Being Physically Present
13:50 - Why Our First Product Was a Failure (And How We Found Product-Market Fit)
20:39 - A Google Exec's Guide to Solving Problems Like "Mini Games"
24:10 - Think Local First: A Lesson in Asian Diversity
27:33 - The 24/7 Work Culture in Asia (And How to Survive It)
30:43 - Our First Marketing Video Was a $10,000 Mistake
📈 WORK WITH ME
â–¶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory
â–¶ Sponsor the Channel: https://www.welivetobuild.com/collaborate
â–¶ My AI/Automation Agency: https://optimai.ai
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