Tracy Marlowe is the CEO and Founder of Creative Noggin, a company specializing in building, stewarding, and marketing evocative brands for purpose-driven organizations. With over 20 years of experience and numerous awards, Tracy built Creative Noggin in 2008 to foster a supportive, family-first work environment long before remote work became mainstream. As an advocate for impactful marketing, she specializes in connecting brands to niche markets and women consumers. Her passion for creating a flexible, human-centered workplace has led to both business success and personal fulfillment for her team.

Many businesses struggle to balance high-quality client service with flexible, family-friendly working conditions. As companies grow, it becomes even more challenging to foster a culture where employees can excel at work without sacrificing personal priorities. So, how do you balance client satisfaction with the flexibility remote work offers?

Tracy Marlowe tackled this issue by building her company with a remote-first philosophy as early as 2008. Tracy focused on hiring smart, passionate women who sought meaningful work while maintaining balance in their personal lives. By openly communicating the company’s remote structure to clients and emphasizing authenticity in client relationships, Tracy ensured Creative Noggin provided top-tier service without compromising the well-being of her team. She highlights the importance of hiring the right people, those who thrive in remote environments, and how transparent communication and accountability can help maintain a high standard of work.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Tracy Marlowe, Founder and CEO of Creative Noggin, about building a successful remote-first marketing agency. They discuss how she built a business that empowers women to balance career growth with personal life, the lessons she learned from waiting tables that shaped her leadership style, the bold move that catapulted her career in advertising, and the pandemic's impact on her business and clients.