How Insight Squared Create Consistently Exceptional Marketing Content - With Joe Chernov from Insight Squared

In this episode I speak with Joe Chernov from Insight Squared. We discuss how Insight Squared create content to support their customer journey. They use data and detailed mapping to understand how people move through their lifecycle before during and after using the product. It's interesting that Joe says the word "Lead" is a curse in their office!! Instead they are looking to create content to support people with their questions and pain points at each stage of their journey. They then create flags or alerts to help them understand who is ready for a sales conversation. This is an insightful conversation and one you won't want to miss.