UGC 101 Episode 2 - Just Start!
Feb 8, 2025
In this engaging discussion, Megan Collier, a prominent UGC creator and educator, shares her inspiring journey from marketing novice to full-time UGC expert. She reminisces about landing her first client, the battle against imposter syndrome, and the life-changing impact of retainer deals. Megan emphasizes the importance of pitching products you love, establishing ethical boundaries, and mastering video pitches. She offers advice for newcomers, urging them to know their worth and embrace the learning curve while building a supportive community.
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How Megan First Started UGC
- Megan discovered UGC after seeing Salha explain it on TikTok and immediately created a portfolio from everyday products she used.
- Her first videos were organic examples like cat treats and kid toys filmed while running errands.
Landing The Very First Client
- Megan emailed a captions app about day 10 of starting and landed a call within hours that turned into her first paid client.
- She delivered five videos after improvising creative direction and the client bought extras.
Authenticity Wins Conversions
- Authentic customer creators outperform hired influencers because they speak from real use and credibility.
- Pitch brands you already love to create more genuine, higher-converting content.