Just B with Bethenny Frankel
Just B Unfluenced: Anastasia Soare
Aug 28, 2023
Anastasia Soare and Bethenny Frankel discuss their inspirational journeys, the challenges in the beauty industry, learning from failures, trends and beauty influencers, and the importance of innovation in creating unique beauty products.
28:54
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Quick takeaways
- The importance of innovation in the beauty industry and staying relevant by listening to customers and adapting to new trends.
- The role of social media influencers and the pressure to keep up with trends in the fast-paced world of social media in the beauty industry.
Deep dives
Innovating in the Beauty Industry
Anastasia Soare, the founder and president of Anastasia Beverly Hills, discusses her journey in the beauty industry. She shares how they started organically on Instagram, following makeup enthusiasts who were doing tutorials and trials of their products. Anastasia talks about the importance of innovation in creating new products and improving existing ones, mentioning their popular Brow Wiz and the recent Brow Freeze innovation. She also mentions their focus on listening to their customers and adapting to new trends to stay relevant in a constantly changing industry.
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