Behavioral Grooves Podcast

Bridging Behavioral Science Concepts and Applications | Connor Joyce

Oct 23, 2023

Connor Joyce, Founder of the Applied Behavioral Science Association, discusses the journey of ABSA and their mission to connect behavioral science theory with practical applications. The podcast explores the different roles in behavioral science and provides resources to support experts and novices. It also delves into the interconnectedness of behavioral science, user design, data science, and marketing insights. Additionally, the speakers discuss applying behavioral science in everyday life and provide practical resources for incorporating it into daily routines.

56:19

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Episode guests

Connor Joyce

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Episode notes

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Quick takeaways

ABSA aims to improve the world by promoting education and collaboration across expertise levels in behavioral science.

Behavioral science principles can be applied in various fields to better understand human behavior, engage customers, and improve outcomes.

There are numerous educational programs, online resources, and communities available for individuals to deepen their knowledge and skills in behavioral science.

Deep dives

ABSA: Promoting Education and Collaboration in Behavioral Science

Connor Joyce, a senior user experience researcher at BetterUp, discusses the creation and purpose of the Applied Behavioral Science Association (ABSA). ABSA is an organization that aims to improve the world by promoting education and collaboration across the behavioral science community. With the goal of creating standards, ABSA differentiates between associates who use behavioral science as a minor and professionals who are dedicated to the full role of behavioral science. ABSA provides resources and frameworks that assist individuals in applying behavioral science principles in their work, contributing to the democratization of research and the development of better products and solutions.

Introduction

2min

Acknowledging a Five-Star Review and Discussing its Impact

2min

Introduction and Personal Interests of Connor Joyce

2min

Dinner with a Researcher or a Practitioner

24min

The Interconnectedness of Behavioral Science, User Design, UX, Data Science, and Marketing Insights

4min

Choosing Musical Artists and Using Music for Focus

7min

Applying Behavioral Science in Everyday Life

14min

Exploring Practical Resources for Behavioral Science

2min

Connect behavioral science theory and research to practical applications. Connor Joyce founded the Applied Behavioral Science Association and he shares his perspectives on different behavioral science roles.

This podcast episode features Connor Joyce discussing his career journey and involvement with the Applied Behavioral Science Association (ABSA). Connor began his career as a human capital analyst at Deloitte, where he was first exposed to behavioral science. He then earned a Master's degree in behavioral science from the University of Pennsylvania.

After graduating, Connor struggled to find career paths for applied behavioral scientists. He started the Behavioral Insights Professional Society to address this issue and connect resources. While it had initial success, Connor realized he lacked strategic experience. He then partnered with the Behavioral Science & Policy Association and others to form Project Nexus, which eventually became ABSA.

ABSA aims to improve the world by promoting education and collaboration across expertise levels in behavioral science. Connor described two main categories - experts who specialize in behavioral science applications, and novices/users who incorporate behavioral science into other roles like design or marketing. ABSA provides resources like standards and job descriptions to support both groups.

The conversation also explores similarities and differences between behavioral science, user experience design, data science, and marketing insights. Connor noted blurring lines between these fields in technology companies, where they are all forms of applied research. Finally, Connor discusses how generative AI could democratize user research by empowering more people to conduct basic studies.

Topics

(3:47) Welcome and speed round questions.

(9:21) What exactly is behavioral science?

(15:45) Creating a professional society for behavioral insights.

(25:09) Behavioral science, user design, and data science.

(33:25) Connor’s musical preferences.

(40:08) Grooving Session with Kurt and Tim.

Links

Connor Joyce: https://www.connectconnor.com/

Applied Behavioral Science Association (ABSA): https://www.behavioralscience.org/

Behavioral Design Hub: https://medium.com/behavior-design-hub/behavioral-science-as-a-specialization-ea64aeb015f7

IIEX North America: https://events.greenbook.org/iiex-north-america