

[REPLAY] Pivot or Persevere? Being a Growth Company CEO w/ Jeff Maggioncalda, Former CEO of Coursera
Apr 24, 2025
In this engaging discussion, Jeff Maggioncalda, former CEO of Coursera and Financial Engines, shares insights from his remarkable career. He reflects on pivotal leadership moments, the importance of knowing when to pivot, and how a simple game of Monopoly influenced his journey. Jeff dives into the evolution of AI and its impact on investment and education, revealing how platforms like Coursera reshape digital learning. He emphasizes adaptability in entrepreneurship and the promising yet complex future of AI in the workforce.
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Monopoly Monte Carlo Simulation
- Jeff used Monte Carlo simulation to write a program that played Monopoly 10 million times to analyze the odds of landing on each property.
- His wife called him a "tool" for using software to try to beat her at Monopoly, illustrating his early fascination with modeling and probability.
Early CEO Journey and Pivot
- At 27, Jeff became the founding CEO of Financial Engines, growing it to $100 billion AUM over 18 years despite no prior CEO experience.
- The company succeeded after pivoting from self-service tools to managed 401k accounts with human advisors supplemented by technology.
Pivot or Persevere Feedback Loops
- To decide whether to pivot or persevere, get continuous feedback from customers, employees, competitors, and investors.
- Use objective data like churn, upsell, and employee sentiment to evaluate product-market fit and strategy effectiveness.