My First Million
MFM x Trends: How to Hire a CEO to Run Your Company with Andrew Wilkinson
Oct 15, 2020
Andrew Wilkinson, the founder of Tiny—a startup conglomerate overseeing 20 companies—shares invaluable insights on hiring CEOs. He discusses the delicate balance of delegating leadership and emphasizes the importance of understanding management strengths. The conversation dives into the hiring journey, detailing the evolution from general management to CEO roles. Wilkinson also sheds light on innovative compensation strategies, like phantom equity, and the significance of competitive pay to attract top talent.
18:17
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Quick takeaways
- Delegating the role of CEO can lead to increased efficiency and profitability by hiring individuals better suited for the position.
- Automating email sequences can generate passive income and improve sales through consistent, multi-channel campaigns.
Deep dives
Automation of Emails and Automated Marketing Tools
Automating email sequences can generate passive income, with platforms like HubSpot offering simple automated marketing tools for creating consistent, multi-channel campaigns. By collecting visitor emails through websites and blog posts, businesses can utilize automated sequences to engage customers, improve sales, and gather valuable insights.
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