The Marketing Millennials The Simplest Conversion Lever You’re Not Testing | Bathroom Break #91
Jan 19, 2026
Discover why the name of your offer might matter more than your creative designs or funnels. Learn about the power of the modifier-only test—a simple A/B test with just one word change. Hear how tiny adjustments can yield big insights, and get tips on personalizing titles for different audiences. Explore practical examples to spark inspiration and find out how AI can assist in generating catchy modifiers. Plus, sneak a peek into the hosts' wellness rituals, including morning meditation routines.
AI Snips
Chapters
Transcript
Episode notes
Selling Subjectline.com Increased Pressure
- Jay describes selling subjectline.com to Constant Contact and feeling increased pressure to overdeliver.
- He says the deal increased his anxiety because he now wants to 'crush life' and overperform.
Title Is The Highest-Leverage Conversion Lever
- The single biggest conversion lever often overlooked is the name or title of your offer or content piece.
- Small title changes can outperform big rewrites on conversion impact.
Personalize Titles For Audience Segments
- Personalize offer titles for different audience segments instead of using one universal name.
- Send the same product with different framing to groups that respond to different words.