The High Cost of Losing Your Creative Class

Canadian cities are facing a creative crisis. Rising housing costs are driving artists, musicians, designers, and other innovators out — and it’s not just culture that’s at risk. In this episode, Sabrina Maddeaux and Mike Moffatt break down how losing the “creative class” hurts local economies, tourism, and even a city’s ability to attract tech and finance talent. From the ripple effects on nightlife and small businesses to the loss of vital cultural spaces, we explore why cities can’t afford to price out their creative heartbeat — and what policies could help keep them.

Chapters

00:00 Introduction

01:13 Defining the creative class exodus

02:57 How housing costs impacts creative workers

05:54 The economic consequences of pricing out creatives

08:45 The ripple effect of losing creative spaces to the housing crisis

11:16 You can’t simply trade artists for tech workers 

12:50 How this impacts the tourism economy

14:50 Policy solutions for retaining creatives

Research/Links:

Richard Florida

Toronto Arts Council economic impact study

CBC Arts article on artist couples leaving Toronto

Richard Florida's work on creative cities and economic development

Business Parks Suck (but they don't have to)

Hosted by Mike Moffatt & Cara Stern & Sabrina Maddeaux

Produced by Meredith Martin

This podcast is funded by the Neptis Foundation and brought to you by the Smart Prosperity Institute.