263. Why Video Is the Most Powerful Marketing Tool with Tyler Lessard

Jan 10, 2022

52:17

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Episode notes

This week on the Grow Your Business Podcast, Tyler Lessard joins Ryan to share their common love for marketing and how positioning yourself correctly can help you grow your sales in your business. This episode is a must for any business owner that wants to grow their business and pitch better ideas to clients.

Key Takeaways

Understanding the true potential of video production allows you to increase your sales without spending too much money.

Video production is just another way of delivering your business message to your client.

There are hidden video production skills that can be used to grow your business.

About Tyler Lessard

Tyler is the VP Marketing and Chief Video Strategist at Vidyard, co-author of The Visual Sale, host of the annual Video-in-Business Awards, and frequent content producer for all things video in marketing and sales.

In this Episode

Inspiration for Tyler’s book [04:45]

The public reaction to Tyler’s book [07:01]

The impact of video in business [13:23]

Where and how video can be used on businesses [21:51]

How to immediately impact sales and closing rates with only 6 videos [24:39]

The 100 new clients video you should make [32:03]

Where to get inspiration for your business videos [40:25]

How StreamYard works [43:11]

How to get in touch with Tyler [50:03]

Links

The Visual Sale, by Tyler Lessard