Harnessing AI In Business - Fredrik Thomassen - Not Another CEO Podcast

Thinking for Yourself in Leadership: Early in his career, Fredrik struggled with following conventional wisdom before realizing that not all frameworks work for every company. He shares how Superside abandoned OKRs in favor of a problem-solving approach that fosters real alignment and innovation.

Evolving the Business Model: Superside has transformed multiple times, from a lean startup using chat-based task management to a full-scale AI-powered creative services company. Fredrik shares how adaptability has been key to staying ahead in a rapidly changing industry.

The Role of AI in Creative Services: AI is fundamentally reshaping the creative industry, from automating repetitive tasks to enhancing high-level creative strategy. Fredrik discusses Superside’s vision to integrate AI seamlessly into design workflows without replacing human creativity.

Leveraging Global Talent: Superside connects top creative talent from cities like Buenos Aires and Cape Town with leading enterprise clients. Fredrik explains why access to global talent is the real game-changer for creative work.

Leading Through Crisis: COVID-19 forced Superside into “wartime mode” as they lost nearly 40% of their customers overnight. Fredrik shares how his team’s ability to pivot quickly turned a dire situation into an opportunity for long-term growth.

Personal Growth as a CEO: Fredrik recently embraced executive coaching and personal development, realizing that great leadership requires constant improvement. He reflects on how acknowledging his weaknesses has made him a more effective leader.

Harnessing AI In Business - Fredrik Thomassen - Not Another CEO Podcast - Episode #31