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Ep. 352

Is AI actually making our content worse—and could human imperfections be the key to better marketing?

Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes everything look the same, and why the future belongs to those who balance creativity, authenticity, and scale.

Mentions

Darius Lam https://www.linkedin.com/in/dariuslam/
NEX https://nexcpg.com/
ChatGPT https://chatgpt.com/
Duolingo https://www.duolingo.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Everything We Call ‘Life’ Is Made Up — Vishen Lakhiani