Brandon Knight - Scaling Partner Impact with Solution Selling and AI

What happens when a globally recognized brand decides to reinvent itself and invites its partners along for the ride?

In this episode of Partnerships Unraveled, we sit down with Brandon Knight, Zoom’s Chief CX Evangelist, to explore how the company moved from meeting software leaders to serious players in the contact center space. We unpack the strategy behind shifting partners from transactional sales to solution-based selling and how modeling behavior, not just messaging, has been key to enabling this evolution.

We also discussed:
- The brand trust that led to pre-orders for Zoom Contact Center before launch
- How Zoom is enabling partners with live training and an on-demand value-selling video library
- The shift from creating AI messaging to educating partners as customers demand AI solutions
- Why partner lifetime value may be the most important metric in the channel
- The future of work with agentic AI and digital twins, and what that means for productivity and scale

If you're in the channel, building brands, or curious about the next wave of AI in partner ecosystems, this episode is not to be missed.

Connect with Brandon: https://www.linkedin.com/in/mjofcc/

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners