Q2 Crowbar Winners: (Judge Kellyn Blount) Alex Dagostino, Alexis Bradley, Maxwell Israels and Hannah Biddlecome

Here it is. Handpicked by Kellyn Blount (ECD at Preacher) herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes Microsoft's BING as the undisputed pound-for-pound Champion for Generative AI in the minds of consumers. And this team did that so beautifully. They came up with "Mommy-to-Bing." The winning idea: "In a partnership with Proudly, Bing will address the disparities in maternal healthcare among black women, providing them with accessible and accurate information, resources, and support throughout pregnancy and motherhood." Congrats to Alex Dagostino, Maxwell Israels, Alexis Bradley and Hannah Biddlecome on winning the Blue Crowbar! Check out their award-winning work here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message