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Podnews Daily - podcast industry news

Podcasts hit the mainstream

Mar 21, 2025
For the first time, over 50% of Americans are consuming podcasts each month, showcasing a significant growth in the medium. While audio podcasts lead, video podcasts are still catching up in popularity. The Podcast Academy is set to honor Sam Sanders with the Impact Award for his exceptional storytelling. Additionally, a podcast production agency has made it onto the list of New England's fastest-growing companies. Stay tuned for the latest trends and updates in the podcasting world!
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Quick takeaways

  • Podcasting has hit a milestone with over 55% of Americans aged 12+ consuming podcasts monthly, showcasing its mainstream acceptance.
  • Recognition of podcast creators like Sam Sanders highlights the evolving landscape and impact of storytelling in diverse cultures.

Deep dives

Podcasting's Growth and Trends

Podcasting continues to experience significant growth, with 210 million Americans consuming podcasts. Recent research indicates that over 50% of Americans listen to podcasts monthly, marking a notable increase. Among the population aged 12 and older, 55% report consuming podcasts each month. While audio podcasts remain more popular, with 48% of consumers listening recently, video podcasts are gaining traction, albeit at a lower rate, with 37% having watched one.

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