Lunch Hour Legal Marketing 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI
Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with current perceptions of ROI.
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Should you trust AI for good legal advice? Apparently, 27% of you do, but that stat is making Gyi and Conrad pretty concerned about your qualifications as a lawyer… Yikes. The guys unpack this finding and other notable insights from the 2023 Legal Trends Report.
Later, is tracking ROI truly helpful or even really possible for most law firms? Conrad’s got a soap box here, dear listeners, so get ready. For the most part, stop getting hung up on ROI metrics and point your growth mindset elsewhere.
The News:
- Google v. DOJ — Yeah, there’s some stuff you won’t like:
- Google search antitrust trial updates: Everything you need to know (so far)
- Former Googler: Google ‘using clicks in rankings’
- Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
- Google Maps sued for sending someone off a bridge.
- Family sues Google alleging its Maps app led father to drive ... - CNN
- Google Local Chat
- Google Local Chat With A Live Agent Rolling Out?
- Startup Alley Nominations are now open!
- 2024 ABA TECHSHOW Startup Alley Application - LawSites
Mentioned in this Episode:
Clio’s 2023 Legal Trends Report
Lunch Hour Legal Marketing now on YouTube
Lunch Hour Legal Marketing on TikTok