The Economics of Everyday Things 46. Car Colors
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Apr 29, 2024 
Automotive experts Zachary Crockett, Tom Crockett, Mark Gutjahr, and Nikkie Riedel discuss the shift in car color preferences, exploring historical trends, Subaru's innovative colors, and the impact of colors on market preferences and resale value.
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The Colorful Past of Cars
- Tom Crockett reminisces about his first car, a 1965 Chevy Impala, emphasizing its unique character and colorful design.
- He contrasts this with modern cars, which he perceives as lacking the same variety and personality.
The Rise of Neutral Colors
- While car colors seem limited today, there are more options than ever before.
- Younger buyers prefer neutral tones like white, black, and gray.
The Evolution of Car Paint
- Early car paint was primarily for practicality, as seen with the Ford Model T, which only came in black.
- As cars became more popular, consumers desired variety, leading to the introduction of metallic finishes and various color options.