The Economics of Everyday Things
46. Car Colors
Apr 29, 2024
Automotive experts Zachary Crockett, Tom Crockett, Mark Gutjahr, and Nikkie Riedel discuss the shift in car color preferences, exploring historical trends, Subaru's innovative colors, and the impact of colors on market preferences and resale value.
18:26
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Quick takeaways
- Car color trends are shifting towards more subdued shades for younger buyers, while boomers prefer brighter hues.
- External factors such as technology and culture influence car color trends as seen with the rise of silver influenced by Apple's white iPod.
Deep dives
Evolution of Car Colors
Car colors have evolved over time, with past decades showcasing a wide array of vibrant choices like green, blue, and yellow. In contrast, modern cars predominantly come in acromatic colors like black, white, gray, and silver. Despite more color options currently available, younger buyers tend to opt for the more subdued shades, with boomers leaning towards brighter hues. This shift in color preferences reflects changing consumer tastes over the years.
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