As China's travel market continues to grow and Chinese travelers are increasingly booking online, Ctrip and the country's travel industry are poised for high growth.

This Analyst Session offers a recap of Skift Research's report, A Deep Dive Into Ctrip and the China Online Travel Market 2017, and supplementary discussion. In the Session, we provide an overview of the Chinese travel market and insight regarding the size of this opportunity area. We discuss the particular consumer travel trends and preferences of Chinese travelers. We also provide a breakdown of major travel companies' roles in the Chinese market, and a deeper look at Ctrip from a financial and competitive perspective.   Also, take a look at our accompanying Data Sheet on Ctrip and the China Online Travel Market. What You'll Learn From This Podcast

• Overview of the Chinese travel market
• Unique consumer travel trends and preferences
• Roles of major Chinese and non-Chinese companies in the travel industry
• Deepdive into Ctrip

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