91 Day AI Transformation Podcast

Startup to Exit. The Agency Blueprint for Sellability

Jul 26, 2024
Brett Watts, founder of The Sellable Agency, reveals the secrets to making service-based businesses attractive to buyers. He shares insights on transitioning from hands-on operations to scalable models that enhance efficiency. The conversation covers essential strategies for navigating the complexities of selling a business, including the importance of operational systems and effective delegation. Brett also emphasizes the value of taking imperfect action and exploring different business models to maximize growth and prepare for a successful exit.
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ANECDOTE

Brett's Agency Travel Freedom

  • Brett Watts traveled to nearly 20 countries after reshaping his business model.
  • This freedom was possible because he built his agency differently from the start.
ANECDOTE

Quick Sale Thanks to Systems

  • Brett sold his advertising agency quickly by using a broker after initial network attempts failed.
  • Having strong operations systems made the agency more attractive to buyers and eased the sale.
ADVICE

Use Time Audits to Delegate

  • Conduct a time audit tracking daily activities to see where your time is spent.
  • Identify tasks not aligned with your strengths or value and delegate or eliminate them.
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