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Leasing in the auto industry is on the rise, with nearly 24% of new vehicles leased in the most recent quarter, up from 20% last year. This increase is primarily driven by prime buyers, who are more inclined to lease vehicles, contrasting with the struggles faced by subprime buyers, who saw their loan market share decline. Captive lenders, although still leading in new car financing, are experiencing a slight market share drop, while banks and finance firms are gradually gaining ground. This shift in both leasing and lending highlights ongoing challenges for subprime borrowers, making it essential for dealers to navigate these changing dynamics to close sales effectively.