How Databricks Revolutionize Intelligent Enterprise AI in ASEAN with Patrick Kelly

Apr 6, 2025

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" We did a survey with The Economist globally which obviously included Europe and APAC as well. And we asked the question, 'Does my organization's current architecture supports the unique demands of AI workloads.' Basically 85% said, 'No. We don't have the architecture to support it.' Some partially does, but it needs lots of modifications. So we can still feel a lot of people are still in the early stages and that data point ties back to: 85% of GenAI [proof of concepts] has not gone into production. I think that another interesting point is, 'Does your architecture connect AI application? -your relevant business data.' which is probably nearly even more important for me. Again, it was still about 80%- 'We don't have that.' Because that business data is all over the place. Without the clean data, you cannot get good AI." - Patrick Kelly

Fresh out of the studio, Patrick Kelly, Senior Director for Digital Natives, Startups & Enterprise and Commercial Sales in Southeast Asia at Databricks, joins us to discuss how data intelligence is powering enterprise AI applications in ASEAN. Beginning with his career journey from network engineering to tech leadership across Asian markets, Patrick explained how Databricks pioneered the Lakehouse architecture and integrated generative AI into enterprise workloads. Emphasizing the critical role of data quality in AI success, he showcased compelling customer case studies from across ASEAN and revealed striking generative AI trends in Asia - notably that 85% of organizations lack proper architecture to support AI workloads, reinforcing that clean data remains foundational for effective AI implementation. Patrick concluded by sharing his vision of what success looks like for Databricks in Southeast Asia.

Audio Episode Highlights: [00:46] Quote of the Day #QOTD [01:49] Introduction: Patrick Kelly from Databricks [02:28] Career journey from network engineering to technology sales leadership [06:43] Lessons from Patrick's career journey [09:10] The Data & AI total market opportunity in Southeast Asia and How Databricks is poised to capture the market. [10:08] How Databricks pioneered the Lakehouse concept, combining data lake and data warehouse capabilities. [15:24] The One Thing that Patrick know about Databricks that very few do. [17:52] Customer success stories from Grab, GetGo, GovTech to Siam Commercial Bank [22:50] How Mosaic AI positioned Databricks to develop enterprise-quality AI solutions with customers. [27:29] Key Trends in Asia Pacific on Generative AI. [32:23] The Importance of Data Architecture for Enterprises adopting AI. [35:13] Advice for Businesses on Implementation of AI [37:25] What does great look like for Databricks? [41:40] Closing remarks and invitation to the Data and AI Summit.

Profile: Patrick Kelly, Senior Director for Digital Natives, Startups & Enterprise and Commercial Sales in Southeast Asia at Databricks.

LinkedIn: https://www.linkedin.com/in/patrick-kelly-aab6168/

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