BigDeal #84 17 Years Of Brutally Honest Business Advice In 25 Minutes
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Aug 12, 2025 Dive into the importance of personal branding in the AI era, where standing out is crucial. Hear about the journey from spreadsheets to owning a content platform. Explore the challenges female creators face and strategies for empowerment. Discover effective content creation techniques and business scaling tactics. Learn about transforming ordinary brands into captivating ones by harnessing niche markets. Finally, understand the balance between revenue and followers for sustainable success.
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Distribution Beats Capital
- Distribution, not capital or product, is becoming the primary advantage for businesses today.
- Building a personal brand turns you into your own ad platform and reduces reliance on paid ads.
From Spreadsheets To Creator
- Codie started creating content only four years ago despite being an Excel nerd and investor.
- She used content to turn attention into followers, views, and business opportunities.
Handle Online Hate Strategically
- Expect more negative online feedback as a woman and don't let it make you victimized.
- Act confidently, let results speak, and avoid projecting weakness into the world.