#87 17 Years Of Brutally Honest Business Advice In 25 Minutes
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Aug 12, 2025
Dive into the importance of personal branding in the AI era, where standing out is crucial. Hear about the journey from spreadsheets to owning a content platform. Explore the challenges female creators face and strategies for empowerment. Discover effective content creation techniques and business scaling tactics. Learn about transforming ordinary brands into captivating ones by harnessing niche markets. Finally, understand the balance between revenue and followers for sustainable success.
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insights INSIGHT
Distribution Beats Capital
Distribution, not capital or product, is becoming the primary advantage for businesses today.
Building a personal brand turns you into your own ad platform and reduces reliance on paid ads.
question_answer ANECDOTE
From Spreadsheets To Creator
Codie started creating content only four years ago despite being an Excel nerd and investor.
She used content to turn attention into followers, views, and business opportunities.
volunteer_activism ADVICE
Handle Online Hate Strategically
Expect more negative online feedback as a woman and don't let it make you victimized.
Act confidently, let results speak, and avoid projecting weakness into the world.
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On stage at Forward Las Vegas, Codie Sanchez shares why building a personal brand is essential in the AI era, where content is booming and jobs are increasingly automated. She traces her journey from spreadsheet hound to creator, and her journey to discovering the power of owning your platform and distribution. This video is for entrepreneurs, creators, and professionals who want to stand out in crowded markets, offering practical insights on building a personal empire that attracts opportunities and fuels long-term success.
00:00 Introduction to Personal Branding
00:55 The Power of Distribution
02:27 Facing Adversity as a Female Content Creator
06:11 Choosing the Right Platforms
10:02 Content Creation Strategies
13:20 Building a Business and Content System
15:44 Future Trends in Content
20:08 Balancing Revenue and Followers
22:37 The Importance of Focus and Hard Work
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